micro letter share in the Chinese instant communication market reached 87.6%.

China Journal Network on 9 August, (Xin Lian) according to "the Wall Street journal" reported that Chinese network in August 9th, cheap NBA Hats China cheap NHL Fitted Hats issued regulations on cheap NFL Fitted Hats the management of the instant communication tool to Tencent and its much communication application respected bring advertising opportunities.

Tencent's 7 daily evaporation of $about 5000000000, as investors worried that the micro letter Tencent's (WeChat) and the popularity of the QQ will decrease as the new rules. Micro letter and QQ holds a dominant position in China's instant messaging service market, both the number of users exceeded 300000000.

but at 8 pm, Tencent shares rebounded again, this is because investors to long-term perspective to evaluate this policy.

Arete analyst Muzhi Li said that from the marketing point of view, the user identity authentication strictly helps improve the instant messaging application user value.

and he said, is more important to understand the anonymous access your user has a huge, such as Facebook Inc. Based on the detailed information of users can be effectively targeted advertising; for advertisers and marketers, for different user tailored advertising and product selection helps to enhance the user conversion rate.

Effect of

Tencent new rules on declined to comment. But the company said Thursday that it will take measures to resist the harmful content dissemination and abuse account behavior, ensure that the micro letter content in accordance with the relevant regulations.

The

rules cheap Winter Hats to tighten the enable propagation of political news account type, and the so-called public account users must pass the identity certification registration account information. In 2011 China cheap MLB Hats has introduced to the Sina and other social media sites similar restrictions.

but the micro letter income mainly from has nothing to do with the news or political services -- such as games, expression mapping, online shopping. The first quarter of this year, Tencent profit year-on-year growth of 60%, mainly due to the online game sales growth.

Forest Research Corporation (Forrester) analyst Wang Xiaofeng (sound) said, micro letter users may appear a large number of small loss situation, because the other Chinese instant messaging application must also comply with the same laws. According to Analysys International (Analysys International) data, micro letter share in the Chinese instant communication market reached 87.6%.